11/19/2013

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Kotler Marketing Social growth has developed dynamic of consumption that have altered and damaged the environment, and as consequence, affected the possibility of achieving sustainable progress the green marketing is defined by many as the development and promotion of products and packaging containing biodegradable components that protect the environment. But this new trend goes far beyond. Sustainable marketing promotes the modification of the entire product lifecycle to involve ecological responsibility in every part of the process. This means that companies must face their responsibility in the life cycle of the product manufacturing eco-efficient products, i.e. that last longer, occur with the fewest possible resources and containing recycled materials whenever possible. This care should be during the entire process, from the raw materials, the production process and the final product. This measure represents a strong investment for the companies, but only during the implementation phase of the change. Long-term profitability is economically worth it. Thus, recycling has become an industry that generates large profits, because the useless wastes become raw, saving costs and resources. Unfortunately, many companies have not assumed its social responsibility within the environmental deterioration, and the majority of companies still prefer to continue working in the traditional way without assuming the cost we will pay everyone with this decision. While it is true that eco-efficient products have, in the majority of cases, a higher price, marketing is able to justify the cost through the dissemination of the benefits they represent for society. Market studies have shown that there are segments of consumers willing to pay a higher price for this type of eco-efficient goods. Not the slightest doubt manifest the Bachelor in communication Vera Badillo, Kotler is aware of the importance of environmental market and in this regard, says a proposed solution: marketing is responsible, in large part, of the...
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Dog Breeding Service Breeds Breeding soba clubs dog training DOSAAF conducted to systematically improve their service and breeding qualities, reproduction and increasing the number of animals for the full meet the needs of the Russian Armed Forces, the economy and population in the service of dogs. In the clubs service dog DOSAAF breeding work is conducted with rocks German (Eastern European) Shepherd Caucasian Shepherd Dog, Central Asian Shepherd collie (collie), South Russian Shepherd Dog, Rottweiler, Giant Schnauzer, black terrier, Airedale Terrier and breed group of the Moscow watchdog. Dog breeding is based on modern advances in biology, genetics and hootehniki to meet the requirements for service dogs, the Armed Forces of Russia and the national economy. with a focus drawn to the quality of service dogs, their suitability to the content and use of various, including unfavorable climatic conditions of Russia. The main content of breeding work is use of developed and proven practices of advanced, efficient methods of improving service and breeding qualities of dogs, the selection of the best breeding animals by their complex ENGINE (appraisal), Planning, thoughtful. purposeful selection for breeding dogs and bitches, directed breeding and raising puppies and young dogs and systematic training of adult dogs. Breeding work is organized in the republic, urban areas (Moscow and St. Petersburg), territorial and regional clubs, dog training livestock and other permanent employees of clubs with the involvement of civil society activists and spreads to other subordinate clubs. In the clubs of each breed and breed group of dogs, and for the limited number of livestock - on several of them, organized sections, and elected office sections, which include civil society activists, having zootechnical, veterinary, biologieskoe education instructors social activists, judges, breeders involved in breeding dogs. to coordinate the work of sections at clubs owl service dog organizing committee for the breeding...