Management Society Management of the Knowledge: Context and antecedents. Diverse authors between whom they are Peter Drucker, Alvin Toffler, Robert Reich; they speak of the sprouting of a new type of economy or society. Drucker denominates Society of the Knowledge. This one is distinguished of the previous ones because in her the knowledge plays a role essential. This author he maintains, that the new economy the knowledge not only is another resource besides the traditional factors of production (earth, work and capital), but the unique valid resource in the present. Its argument is that the fact that the knowledge has become the resource instead of to be only a resource, it is what causes that the new society is unique in their class. For Toffler (1990), it maintains like Drucker, that the knowledge is the source of the power of more high quality and the key for the change that will occur in the power. Its opinion is that the knowledge left of being an element more of the power of the money and the power of the muscular force, to become his essence, and is why anywhere in the world the battle is made more arduous control the knowledge and mass media. Toffler considers that the knowledge is the new substitute of the other resources. An endless ones of investigations, agrees in affirming that the future it will belong to the people who own the knowledge they create and it permanently. In a society of the knowledge, the worker is the most important assets, in the definition of worker with knowledge includes a person who knows how to assign knowledge to productive uses. Also they consider that the international competition will be defined according to the advantage, as far as knowledge one talks about, that a nation generates in the future....
Minister Guido Mantega Lula wants to show that to be competitive not necessarily must resort to the old and well-known currency devaluation, but can also be achieved through improvements in productivity. And as every leading country needs, Lula will seek to promote with this plan the development of key areas such as the military-industrial complex, the technologies of information and communication, nuclear energy and aviation complex. Also with this plan, Lula will immediately boost the shipbuilding industry. Petrobras (BVSP:PETR3; NYSE:PBR), for its part, will hire in Brazilian national shipyards building 146 new boats to support its offshore activities. For the Brazilian economy Minister Guido Mantega, this plan: is ambitious, but with conditions to be implemented. And if it is bold in tax abatements, to reduce investments and promote exports, in fact points to ensure the sustainability of the growth cycle. The confidence that Lula has in the leadership that will reach Brazil, lead him to say that Brazil and other big emerging economies: will be responsible for, the coming years, half of the annual rate of growth of the world economy. There is some risk associated with this industry development plan? Fears that one might relate to the possibility that the same increase inflationary pressures, which can lead to the Central Bank of Brazil to increase interest rates with what will be a situation where impulse the growth of certain productive sectors and will discourage others via higher interest rates. The other risks are linked to a possible boom in income from capital that most aggravate the problem of the exchange rate, but for this situation, is evaluating restrictions on capital inflows. The economy of Brazil grows vigorously and each passing day continues to surprise to such an extent that becomes increasingly difficult foresee far You can reach.