According to a study by ABI Research, online gaming industry generates $ 20 billion in 2012, mainly driven by the Chinese market and the growth that will experience both in North America and Europe. ABI says that, in China, a smaller number of owners of personal computers there is what translates into a lower benefit arising from subscription are compensated with games prepaid cards. According to analyst Michael Inouye, Warcraft game generates significant benefits for Activision in Europe and North America by subscriptions, but in China, they are lower and, in its vast majority, come from prepaid cards. The incipient variety and types of connected devices will allow to play on more platforms are already being developed at the local level but that, in the future, they will expand to give input to the MMO game and multiplayer. ABI ensures that the mobile games sector have still challenges that face. The market is fragmented and with few platforms in hands of large companies making complicated that developers can create products for small platforms instead of only large ones. The growth of the sector demand more servers and larger as well as data centers. However, the market has experienced a boom is of games on social networks, a 66% and, in the case of multiplayer games this increase has reached the figure of 27%.
France and Germany are the two European countries with higher growth, 13% and 33%, respectively. According to the Global Entertainment and Media Outlook report that since ten years ago prepared PricewaterhouseCoopers, video games will lead the growth of the Spanish industry in the Leisure and entertainment segment during the next five years, experiencing a cumulative average annual cremimiento of 6.9%. For Peter Warman, Director General de Newzoo BV, mobile and social games, as well as multiplayer games have become an activity of mass with great benefits. The players in these now spread your budget among various platforms. The report suggests that users instead of spending money on consoles are becoming more social since there are a wide variety of free games on social networks, although others who pay have begun to become a profitable source of benefits for developers is also available. In addition, the video game industry has become a new advertising medium for big brands and as consecuecia of the high times of contact between the brand and the consumer of video games, fully interactive participation with the advertising message and the structuring of the communication at various levels of depth are some of the factors that have led advertisers to consider the video game as a great advertising opportunity industry.
France and Germany are the two European countries with higher growth, 13% and 33%, respectively. According to the Global Entertainment and Media Outlook report that since ten years ago prepared PricewaterhouseCoopers, video games will lead the growth of the Spanish industry in the Leisure and entertainment segment during the next five years, experiencing a cumulative average annual cremimiento of 6.9%. For Peter Warman, Director General de Newzoo BV, mobile and social games, as well as multiplayer games have become an activity of mass with great benefits. The players in these now spread your budget among various platforms. The report suggests that users instead of spending money on consoles are becoming more social since there are a wide variety of free games on social networks, although others who pay have begun to become a profitable source of benefits for developers is also available. In addition, the video game industry has become a new advertising medium for big brands and as consecuecia of the high times of contact between the brand and the consumer of video games, fully interactive participation with the advertising message and the structuring of the communication at various levels of depth are some of the factors that have led advertisers to consider the video game as a great advertising opportunity industry.
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