Kotler Marketing Social growth has developed dynamic of consumption that have altered and damaged the environment, and as consequence, affected the possibility of achieving sustainable progress the green marketing is defined by many as the development and promotion of products and packaging containing biodegradable components that protect the environment. But this new trend goes far beyond. Sustainable marketing promotes the modification of the entire product lifecycle to involve ecological responsibility in every part of the process. This means that companies must face their responsibility in the life cycle of the product manufacturing eco-efficient products, i.e. that last longer, occur with the fewest possible resources and containing recycled materials whenever possible. This care should be during the entire process, from the raw materials, the production process and the final product. This measure represents a strong investment for the companies, but only during the implementation phase of the change. Long-term profitability is economically worth it. Thus, recycling has become an industry that generates large profits, because the useless wastes become raw, saving costs and resources. Unfortunately, many companies have not assumed its social responsibility within the environmental deterioration, and the majority of companies still prefer to continue working in the traditional way without assuming the cost we will pay everyone with this decision. While it is true that eco-efficient products have, in the majority of cases, a higher price, marketing is able to justify the cost through the dissemination of the benefits they represent for society. Market studies have shown that there are segments of consumers willing to pay a higher price for this type of eco-efficient goods. Not the slightest doubt manifest the Bachelor in communication Vera Badillo, Kotler is aware of the importance of environmental market and in this regard, says a proposed solution: marketing is responsible, in large part, of the...
The Mind Of A Historical Fantasy The mind of a historical figure by C. Literary Criticism Guy De Lorenzo Pablo Massillon enjoyment and Cruelty 314 pages Selected Issues SRL, 1966 Buenos Aires spends many times that historical novels often more fictional than works of pure fantasy. In this case it is a novel from biographical and historical. Difficult styles tag becomes more features as borderline but in this work is also a strong interest psychoanalytic encyclopedic, licenses or excessive ramblings no spaces convenient, usually the main character's thoughts. It is not easy to write a book about the Marquis De Sade, and fewer have the grace not to be explicit or pornographic, especially in the subject to be treated, but the author succeeds and entertains with a story that does not escape temporal linearity . The order is maintained, that is the encyclopedic who demonstrate the French, to delve into topics in a systematic manner. The story is about Sade's fascinating life, on the way you try to unravel the attitude of the Marquis, morality, and actions that seem abhorrent in the eyes of many but it seems no surprise to the narrator. The pursuit of pleasure in all its forms will be due, according to the author, neglect and lack of interest received from their parents in childhood, from there a series of footnotes will cite Freud, and psychological and psychiatric studies to give a scientific basis for the opinions expressed fairly frequently on the analysis of Sade's personality, even getting into the thoughts of it, an unnecessary risk to be justified with the quotations.