I do not want to repeat the old maxim about how you call a ship, so it will float, but largely on how successful will be the name of the corporate newspaper depends on its success with the audience. Name corporate newspaper as a litmus test. It shows who the publication of what its content, whether to spend the time to read it. Thus, a good name attracts the attention of the reader, is his interest - it's like seems to be saying: "Here, in this edition of the information that you are looking for," failure - leaves the reader indifferent. The names of corporate newspapers are very diverse. Even a cursory acquaintance with the "internal" publications corporations suggests that a comprehensive study of the issue will take time.
In this article we will talk about the main types of newspaper titles, will give practical advice to help you choose a name for corporate media, will tell about his experience creating the name of the newspaper on a specific example. As practice shows, the most common are the names that contain the company name or brand ("Aeroflot" "Gazprom", "Bulletin of RUSAL"). Quite often you can find the name, pointing to a specific product or service (Best Ceramics, Architect," "The Transporter"). Along with them there name-calling: they are basically left with Soviet-era factory factory newspaper ("Forward", "For the potassium," "For bauxite," "For the Orenburg gas," "Last height"). In the course of generic names, which are suitable for any publication, regardless of the subject ("Corporate Gazette "," Navigator, "" Everyday the company, "" Compass, "" Forum "). But there is a custom-made, original title, which can not be confused with the other.
For example, "Designer" (paper engineering company), "tin" (paper manufacturer lids for canning), "Mars" Attacks "(paper trading house and supermarket chains in Luhansk, Ukraine). The name of the corporate newspaper can solve specific marketing problems. For example - point to the geography distribution and ownership of the company to a specific industry ("The Montenegrin worker," "Chusovskoy metallurgist," "Sailor of the North") - to emphasize the special relationship to customers and partners ("Your station," "Your energopartner") - informed about the composition of the readership ("Corporate Lawyer," "Journal of Accounting", "News of Success"). As for ways of creating a new name for publication, they are few. Thus, the name of the newspaper can pick up: - own - relying on your taste and sense of the word - competition for the company (when, by a vote of the many options for choosing a most attractive) - organized a focus group with Parties from among potential readers, - referring to the services of experts in naming. Evaluating a new name, the following criteria. The title should fully reflect the concept of corporate newspapers. That is consistent with the objectives of its establishment, the information content, the expectations of readers. In addition, the name should be unique and attractive, sonorous and memorable, brief and concise, have meaning and logical completeness, to cause positive emotions. As an example, a successful title, which the journalists of advertising and publishing company Mlm Print developed for the corporate newspaper inter-union drivers of vehicles and workers. We named this publication, addressed to professionals from the regions who want to work in the capital - "The job - to Moscow!". Newsletter from the title successfully disseminated through local networks of kiosks in the Russian regions and CIS countries. The target group easily distinguishes it among other publications on employment. The success provided "saying" the name newspaper.
In this article we will talk about the main types of newspaper titles, will give practical advice to help you choose a name for corporate media, will tell about his experience creating the name of the newspaper on a specific example. As practice shows, the most common are the names that contain the company name or brand ("Aeroflot" "Gazprom", "Bulletin of RUSAL"). Quite often you can find the name, pointing to a specific product or service (Best Ceramics, Architect," "The Transporter"). Along with them there name-calling: they are basically left with Soviet-era factory factory newspaper ("Forward", "For the potassium," "For bauxite," "For the Orenburg gas," "Last height"). In the course of generic names, which are suitable for any publication, regardless of the subject ("Corporate Gazette "," Navigator, "" Everyday the company, "" Compass, "" Forum "). But there is a custom-made, original title, which can not be confused with the other.
For example, "Designer" (paper engineering company), "tin" (paper manufacturer lids for canning), "Mars" Attacks "(paper trading house and supermarket chains in Luhansk, Ukraine). The name of the corporate newspaper can solve specific marketing problems. For example - point to the geography distribution and ownership of the company to a specific industry ("The Montenegrin worker," "Chusovskoy metallurgist," "Sailor of the North") - to emphasize the special relationship to customers and partners ("Your station," "Your energopartner") - informed about the composition of the readership ("Corporate Lawyer," "Journal of Accounting", "News of Success"). As for ways of creating a new name for publication, they are few. Thus, the name of the newspaper can pick up: - own - relying on your taste and sense of the word - competition for the company (when, by a vote of the many options for choosing a most attractive) - organized a focus group with Parties from among potential readers, - referring to the services of experts in naming. Evaluating a new name, the following criteria. The title should fully reflect the concept of corporate newspapers. That is consistent with the objectives of its establishment, the information content, the expectations of readers. In addition, the name should be unique and attractive, sonorous and memorable, brief and concise, have meaning and logical completeness, to cause positive emotions. As an example, a successful title, which the journalists of advertising and publishing company Mlm Print developed for the corporate newspaper inter-union drivers of vehicles and workers. We named this publication, addressed to professionals from the regions who want to work in the capital - "The job - to Moscow!". Newsletter from the title successfully disseminated through local networks of kiosks in the Russian regions and CIS countries. The target group easily distinguishes it among other publications on employment. The success provided "saying" the name newspaper.
