02/27/2014

NEXT POST
Corporate Newspaper I do not want to repeat the old maxim about how you call a ship, so it will float, but largely on how successful will be the name of the corporate newspaper depends on its success with the audience. Name corporate newspaper as a litmus test. It shows who the publication of what its content, whether to spend the time to read it. Thus, a good name attracts the attention of the reader, is his interest - it's like seems to be saying: "Here, in this edition of the information that you are looking for," failure - leaves the reader indifferent. The names of corporate newspapers are very diverse. Even a cursory acquaintance with the "internal" publications corporations suggests that a comprehensive study of the issue will take time. In this article we will talk about the main types of newspaper titles, will give practical advice to help you choose a name for corporate media, will tell about his experience creating the name of the newspaper on a specific example. As practice shows, the most common are the names that contain the company name or brand ("Aeroflot" "Gazprom", "Bulletin of RUSAL"). Quite often you can find the name, pointing to a specific product or service (Best Ceramics, Architect," "The Transporter"). Along with them there name-calling: they are basically left with Soviet-era factory factory newspaper ("Forward", "For the potassium," "For bauxite," "For the Orenburg gas," "Last height"). In the course of generic names, which are suitable for any publication, regardless of the subject ("Corporate Gazette "," Navigator, "" Everyday the company, "" Compass, "" Forum "). But there is a custom-made, original title, which can not be confused with the other. For example, "Designer" (paper engineering company), "tin" (paper manufacturer lids for canning), "Mars" Attacks "(paper trading house and supermarket chains...
PREVIOUS POST
Online Store Electronic commerce is developing by leaps and bounds - opens new online stores for different filling and maintenance. E-business acquires the status of a serious competitor to traditional business and growing in popularity. The reason is simple, to open an online store needs at least cost - you take the engine ready online shop, place your product and begin to trade in the global network. But there is issues that need special attention. One of them - choose the engine shop. What is the engine online store: The engine is an online store -, scripts, databases that are supplied as ready-made solution support the basic functions of the online store. The most common functions supported by the engine of online stores: - catalog (the ability to add / modify products, product categories) - List buyers (to register, maintain order history by user) - a list of orders (the ability to see orders, change their status) - connected modules of payment for goods from an online store (cash, account, electronic money, credit cards, etc.). - Connected system of delivery, with automatic calculation of shipping costs by transport companies - all sorts of modules that simplify the work with the site (publishing pages news, interviews by product, etc.) before selecting the engine oscommerce necessarily see a list of features and test the demo version. The selected engine is an online store to be convenient and easy to .Sleduyuschy important issue - the installation engine. Who should do it: you or the company realizes the engine. Usually setting is selected by experts of money. Support engine online store - an important point. Support lies in the fact that you can always contact the manufacturer and ask to fix a bug (error), which originated in the work shop. Typically, high-quality producers paid engines online...